It’s 2014, and we looked around and saw not a single tasty protein bar out there that both stood tall nutritionally and tasted great too. Everything else was manufactured with a price-point in mind first, which meant ingredients you could not pronounce and nasty e-numbers. Yuk!
Also at this time, CrossFit was really starting to take off in UK and people wanted a more nutritious protein bar. We were young and a little out of our depth, but we decided to try make something ourselves.