Jim Buddy’s was founded by Tom Neal, a London personal trainer in his early twenties, and his right-hand man Jim Buddy. After studying Archaeology and Anthropology at the University of Cambridge, Tom went in to the field he was most passionate about: health and fitness. Helping people to achieve their physical goals and instil confidence and strength in his clients was a huge motivator.
While getting lean for a photoshoot, Tom became frustrated with other health food offerings that were always trade-offs between taste and nutrition. Why not have both?